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UN Women's Share the Care campaign highlights the importance of shared family responsibilities between fathers and mothers, men and women for child development and gender equality. The need for such a campaign was reinforced by findings from research undertaken in Barbados and Trinidad and Tobago on ‘Child Suport, Gender Equality and the Administration of Justice”. That study which received funding support from the International Development Research Centre (IDRC) examined how the courts and social services treated child support matters, highlighted the extent to which the unequal burden of care which women carried was related to poverty of households headed by single women. The research revealed the extent to which child care is still considered the female realm of responsibility as well as a growing concern for the involvement of fathers in active care-taking whether or not such fathers shared a household with their children. UN Women embarked on the campaign to promote shared parental care and particular the role of fathers and the contribution such makes to the healthy development of the children as well as the benefits of deeper meaningful involvement for parents. One of the recommendations which arose from the research was the need to address the culture of care in the Caribbean through the promotion of fathers’ participation in the care of children. This is being done through a multimedia campaign which carries the core message that mothers and fathers should take responsibility and share the care of children equally - giving time, love, and providing money for the children’s various needs, even if the parents are no longer in a relationship. Click here to view Poster 1 Click here to view Share the Care - Family Click here to view Dad - Your Care is Needed |